High Performing Haircare, Vegan and Cruelty-free.

Our Story: Research and Refine

Our founders bring together a history of clinical research which pivots Dianella to use an evidence-based approach to plant-based, cruelty-free, vegan formulas and ingredients that not only help your hair at the highest level, but give you a genuine sense of that sought-after spa and salon experience.

Established in San Francisco, California, we are the world's first haircare brand to infuse our product line with Blueberry Extract. Blueberry has been heavily researched and praised in dermatology papers and skincare products for its vitamin-rich, healing benefits. Now we're passing them on to you Vla our premium haircare products.

Our Vision

In order to create our dream hair care line, we knew that every single ingredient had to be picked with purpose. Our high-performance hair care is rooted in the science of dermatology with clinically proven ingredients. Dianella products are vegan, cruelty-free and naturally driven. We protect your hair and health with no trace of parabens, sulfates, or silicone.

What Makes Us Unique

Dianella is changing the way people treat their hair -from a place of attempted revitalization and damage control to a place of preventative, full-body protection, so your hair can have that illustrious radiance which it deserves.
As we continue to grow, you can always trust Dianella to be on the cutting edge of innovation. When scientists discover and research the next hair superfood, you'll find it here first.

What Our Customers Say About Us

Dianella Deep Conditioning Hair Mask

Must have! I had multiple episodes of bleach and hair breakage the last few years, tried Dianella hair mask and my hair feels so much better already after just 2 times use, much softer after wash and easier to brush and less frizzy.

- Lili

Dianella Ultra-hydrating Conditioner

Absolutely love this conditioner it works wonders for my curly hair, it is very moisturizing and makes my hair look so healthy and shiny 💜

- A. Richards

Dianella Gentle Shampoo

This shampoo smells HEAVENLY! As a licensed cosmetologist, no longer practicing, I take hair care very seriously! This shampoo is free of everything bad for you and contains so much that it is good for your hair! It leaves my hair feeling super clean and soft without being dry!

- Desiree Grubbs

Dianella Thickening Hair Serum

I love it. This product really fixed my hair! I was having hair loss and it stops after using it. The smell is incredible and it makes my hair strong and easy to manage. Never more without!

- Francesca